Naturally functional: Are consumers turned off by 'added' functionality

A huge 70% of Europeans prefer health benefits from natural foods, rather than added benefits, according to Mintel - so could the perception that functional foods are unnatural be a barrier to casual users?

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Bodybuilding.com Sponsorship Inquiry Page - Success

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Mimicry: Gut bacteria metabolites copy human signalling molecules

New gut-mediated therapies could be on the horizon, according to new research that finds GPCR (G-protein-coupled receptor) ligands, formed by gut bacteria, mimic human signalling molecules. from NutraIngredients RSS http://ift.tt/2wLKjnP via IFTTT

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