What's so super? UK ad body busts Organic Burst superfood claims

The UK’s Advertising Standards Authority (ASA) has ruled against superfood claims made by Organic Burst World, saying the company failed to back the wording with specific authorised health claims.

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Bodybuilding.com Sponsorship Inquiry Page - Success

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Mimicry: Gut bacteria metabolites copy human signalling molecules

New gut-mediated therapies could be on the horizon, according to new research that finds GPCR (G-protein-coupled receptor) ligands, formed by gut bacteria, mimic human signalling molecules. from NutraIngredients RSS http://ift.tt/2wLKjnP via IFTTT

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