Sports nutrition 2.0: The category is playing a dangerous game

Sports nutrition has long-expanded beyond its hardcore niche to become a global multi-format, multiple demographic, multi-billion euro behemoth – but is everybody winning in the game of sports nutrition 2.0? We asked sector expert Nick Morgan from Sports Integrated for his views.

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Bodybuilding.com Sponsorship Inquiry Page - Success

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Mimicry: Gut bacteria metabolites copy human signalling molecules

New gut-mediated therapies could be on the horizon, according to new research that finds GPCR (G-protein-coupled receptor) ligands, formed by gut bacteria, mimic human signalling molecules. from NutraIngredients RSS http://ift.tt/2wLKjnP via IFTTT

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