German impact study finds EU health claim laws blocking innovation; no excuse for lame marketing, says analyst

A German study – one of three analysing the impact of the EU’s strict health claim laws in place since 2008 – has concluded they are having severe innovation crimping effects. But a functional foods expert says marketeers need to drop engrained ‘can’t do’ attitudes.

from NutraIngredients RSS http://ift.tt/2fnuj1i
via IFTTT