Skip to main content

Irish dairy campaign packs protein punch in hard times for sector

Ireland’s National Dairy Council has put protein at the heart of its new Powered by Dairy marketing campaign, targeting sports enthusiasts and supporting value-added products such as protein milk.



from NutraIngredients RSS http://ift.tt/2aJnt4H
via IFTTT

Popular posts from this blog

Photo

from Bodybuilding Motivation http://ift.tt/2EtKRn5 via IFTTT

Four Must-Try Exercise Upgrades!

When continued improvement is the goal, the details matter. Here are 4 simple changes that make popular weight-room staples better than ever! Smart exercise selection is just like making smart business decisions. You evaluate the potential risks and rewards of each exercise, and you choose the exercises that offer you the biggest return on your training investment. Looking at exercises this way helps you get the most out of your valuable training time and effort. It's also the philosophy that guided True Muscle , the nine-week training program I created with pro football player Steve Weatherford. We wanted to build a program that helped build muscle in an honest hour or less, and athleticism and grit along with it. That requires both a critical eye and an open mind. To help show you how simple it can be to get more bang for your training buck, I'm going to walk you through four "upgraded exercises" from the popular True Muscle training videos. They're similar ...