With around 20-25% of global wild caught fish used for fish meal and fish oil production, environmental certification schemes like Friend of the Sea (FoS) and the Marine Stewardship Council (MSC) have been putting increasing pressure on the omega-3 sector to improve stock management. The incentive? Brand value and appealing eco-labels. Yet with the majority of omega-3 still non-certified, some have asked whether this soft incentivisation approach is enough to secure real market change.
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